“See you next year” These four simple words are an acknowledgement from the sponsor that they see their contribution to the club as a donation, for which they get very little if anything in return. It also highlights that they certainly have no other involvement with...
Worse than “see you next year” is never see you again. If “see you next year” is the worst thing a sponsorship manager can hear from a sponsor then hearing nothing from the club is the worst experience for a sponsor. We speak to so many businesses who are willing to...
Relationships are the Key If the potential sponsor had been offered a comparatively low value sponsorship, even $50 or $100 then they are a lot more likely to accept initially. This then gives your club the opportunity to engage the sponsor over time at club functions...
Setting the Expectation for Members to Contribute We strongly believe that because each player and member benefits from club sponsorship that each member has an obligation to play a role in attracting sponsors to their club. In fact we strongly believe that it should...
Of all the questions we get asked at Sports Community, the question most asked is: “How do we value sponsorship packages?” Traditionally, sponsors of local sports clubs generally don’t seek to receive real commercial value from their sponsorship other than the...
From our experience, we believe there are five components that come into play when seeking to value sponsorship packages: What are sponsors willing to pay? How big is your club’s audience? (Including participants in club activities, followers on social media, club...
Why do clubs dedicate even one minute in the pursuit of sponsors? After all, the scarcest resource a club has is its volunteers, so why dedicate their time to something that has nothing to do with the sport you play and love? The answer is generally that sponsorship...
What NOT to do Most clubs approach sponsorship in the same “traditional” manner. Generally they will appoint one or maybe two people to be responsible for retaining existing club sponsors while seeking to continually attract new sponsors to the club. Some clubs may...
Well, to be balanced, cold calling with sponsorship packages does work and has worked for generations. There are thousands of clubs around the country who have large numbers of sponsors providing amazing financial support. Although this is absolutely true, at what...
In order to build long term relationships with sponsors, it is important for clubs to understand what the sponsoring business wants from the club or why businesses sponsor local clubs in the first place. Generally there are four reasons a local business will sponsor...