What is Your Club’s Ability to Engage With its Audience? It is one thing to have an “audience” but one of the key factors in determining sponsorship value is your club’s ability to engage with its audience. From a sponsors perspective this is the club’s ability to...
What Is Your Club’s Ability to Influence the Behaviour of Its Audience? Now we are getting to the real crux of how to value your sponsorship packages. What is your club’s ability to influence the behaviour of its audience? Or put another way, facilitate the sales of...
How Does the Sponsor Value the Inclusions? What you include as part of the sponsorship packages is a key driver as to how the sponsor values the packages. As we have discussed, one of the real constraints by only including branding opportunities in sponsorship...
The value of a sponsorship is influenced by the size of your audience and your club’s ability to influence that audience. In working with many clubs to itemise their sponsorship inventory, that is identify the assets and opportunities they can offer sponsors,...
Creating Events that Showcase Your Sponsors When looking to create value for Sponsors, a great idea is to create events and activities that promote your sponsor’s products and services. This is an incredibly valuable opportunity for potential sponsors as it gives them...
Commission-based, Affiliate or Referral based Programs These type of programs are set up between clubs and businesses to provide a win-win arrangement. Generally the business will offer a discount to your club’s audience as well as a percentage of sales to be donated...
Club Websites The websites of many local sports clubs have absolutely massive audiences and most clubs don’t even know it. Clubs have a huge amount of information that their audience is constantly seeking, driving them to the clubs website time and time again,...
The benefits for businesses that choose to sponsor sporting clubs aren’t always clear. There is some useful information to be aware of when approaching potential sponsors or when looking to renew and hopefully expand sponsorship agreements. We know from research are...
Here are six Sponsorship dos and don’ts to help with developing your sponsorship program. Identifying Different Groups Within Your Audience To ensure your sponsors’ messages reach your audience effectively it is important to consider the different groups within your...
“See you next year” These four simple words are an acknowledgement from the sponsor that they see their contribution to the club as a donation, for which they get very little if anything in return. It also highlights that they certainly have no other involvement with...