Commission-based, Affiliate or Referral based Programs These type of programs are set up between clubs and businesses to provide a win-win arrangement. Generally the business will offer a discount to your club’s audience as well as a percentage of sales to be donated...
Club Websites The websites of many local sports clubs have absolutely massive audiences and most clubs don’t even know it. Clubs have a huge amount of information that their audience is constantly seeking, driving them to the clubs website time and time again,...
The benefits for businesses that choose to sponsor sporting clubs aren’t always clear. There is some useful information to be aware of when approaching potential sponsors or when looking to renew and hopefully expand sponsorship agreements. We know from research are...
Here are six Sponsorship dos and don’ts to help with developing your sponsorship program. Identifying Different Groups Within Your Audience To ensure your sponsors’ messages reach your audience effectively it is important to consider the different groups within your...
“See you next year” These four simple words are an acknowledgement from the sponsor that they see their contribution to the club as a donation, for which they get very little if anything in return. It also highlights that they certainly have no other involvement with...
Worse than “see you next year” is never see you again. If “see you next year” is the worst thing a sponsorship manager can hear from a sponsor then hearing nothing from the club is the worst experience for a sponsor. We speak to so many businesses who are willing to...
Relationships are the Key If the potential sponsor had been offered a comparatively low value sponsorship, even $50 or $100 then they are a lot more likely to accept initially. This then gives your club the opportunity to engage the sponsor over time at club functions...
Setting the Expectation for Members to Contribute We strongly believe that because each player and member benefits from club sponsorship that each member has an obligation to play a role in attracting sponsors to their club. In fact we strongly believe that it should...
Of all the questions we get asked at Sports Community, the question most asked is: “How do we value sponsorship packages?” Traditionally, sponsors of local sports clubs generally don’t seek to receive real commercial value from their sponsorship other than the...
From our experience, we believe there are five components that come into play when seeking to value sponsorship packages: What are sponsors willing to pay? How big is your club’s audience? (Including participants in club activities, followers on social media, club...