Our People

STEVE PALLAS | Founder & Managing Director

Steve Pallas is the founder and Managing Director of Sports Community. Sports Community encompasses a multi-media online support platform for grassroots sports club volunteers, as well as consulting services for government and peak sporting bodies including the likes Cricket Australia, Netball Victoria, ACT and NT governments and over 80 councils all around Australia.

Previously a successful financial services executive and CEO of the Mornington Peninsula Football Netball League, Steve’s passion for grassroots sport and his accumulated knowledge from working with all stakeholders in grassroots sport, since Sports Community’s incorporation in 2012, now places him as an expert in the field. He is in demand as a speaker, a research partner and as a trusted resource for the volunteers and stakeholders that drive Australia’s sports clubs.

(03) 5973 6404
0431 779 797

SHONA PALLAS | Co-Founder & Business Manager


Shona is the co-founder of Sports Community, sharing husband Steve’s vision and passion for developing Australia’s best online and in-person resource for sports club volunteers.

Holding a Bachelor of Applied Science in Sports Coaching and Administration, Shona has more than 20 years’ experience in the grassroots sports scene, including three years as the president of a swimming club, and has been a regular guest speaker at international swimming conferences.


ASHLEA MCKINNON | Community Partnership Manager


Ashlea McKinnon is Sports Community’s Community Partnership Manager, and is responsible for the day to day coordination of Sports Community’s stakeholder relationships. Ashlea also liaises and maintains relationships with Sports Community’s clients in councils and peaks. She is dedicated to ensuring that Sports Community delivers the products and services that the company have committed to.

Her highly personable energy and expertise in relationship management makes her extremely effective at building new connections and strengthening the already existing ones at Sports Community. Ashlea is the face of Sports Community, and continually brings joy, laughter, and fun to not only our internal environment, but to everyone connecting with Sports Community.


SUANNE WAUGH | Sports Consultant


Suanne Waugh is an experienced sports administrator who has worked with clubs, associations, state and national bodies for over 20years.  During this time she has worked with governance change, organisational rebranding, nationalising membership and communication databases, marketing, communications, managed websites and social media and trained club officials.  Suanne has a passion for sport and enjoys helping club officials achieve club goals and enjoy their volunteer experience. 

Suanne started her career as a Health Information Manager however fast realised that although administration was something she enjoyed, the sports industry was a better fit!  An AFL SportsReady traineeship proved the perfect springboard to launch a career into the sports industry.  Suanne is a netball tragic who still loves to get out on the court and occasionally brings home a premiership cup.  She is also the mum of three sporty children who keep the odometer clicking over in her car! 


ISABELLA SERRANO | Digital Marketing Coordinator


Isabella is Sports Community’s Digital Marketing Coordinator and oversees all social media and communication platforms used by Sports Community. Isabella is responsible for delivering our knowledge and expertise to our community and stakeholders. Isabella strategises our digital pathway to achieve our mission of helping grassroots clubs succeed.

Having started her career with Belgravia Leisure since the beginning of 2021, Isabella also holds a Bachelors Degree in Marketing from RMIT University. Isabella is revolutionising and developing our long term digital strategy to improve assistance and support to Aussie sporting clubs, as well as our 3rd party organisations. In addition to this, she designs Sports Community’s digital campaigns for advertising partners, and is heavily involved in campaigns at a club level.