Sponsorship

Creating a great and easily accessible Sponsorship Proposal is imperative for members to be able to approach potential sponsors on behalf of your club.  Once you have created your sponsorship proposal document, save it to the club website so that members can easily...

Setting the Expectation for Members to Contribute We strongly believe that because each player and member benefits from club sponsorship that each member has an obligation to play a role in attracting sponsors to their club. In fact we strongly believe that it should...

Of all the questions we get asked at Sports Community, the question most asked is: “How do we value sponsorship packages?” Traditionally, sponsors of local sports clubs generally don’t seek to receive real commercial value from their sponsorship other than the...

From our experience, we believe there are five components that come into play when seeking to value sponsorship packages: What are sponsors willing to pay? How big is your club’s audience?  (Including participants in club activities, followers on social media, club...

What are they willing to pay? Regardless of what you are selling, the biggest determinant is what the buyer is actually willing to pay. This creates an enormous challenge for clubs and particularly inexperienced Sponsorship Co-ordinators because they simply don’t know...

What is Your Club’s Ability to Engage With its Audience? It is one thing to have an “audience” but one of the key factors in determining sponsorship value is your club’s ability to engage with its audience. From a sponsors perspective this is the club’s ability to...

What Is Your Club’s Ability to Influence the Behaviour of Its Audience? Now we are getting to the real crux of how to value your sponsorship packages. What is your club’s ability to influence the behaviour of its audience? Or put another way, facilitate the sales of...

How Does the Sponsor Value the Inclusions? What you include as part of the sponsorship packages is a key driver as to how the sponsor values the packages. As we have discussed, one of the real constraints by only including branding opportunities in sponsorship...

The value of a sponsorship is influenced by the size of your audience and your club’s ability to influence that audience. In working with many clubs to itemise their sponsorship inventory, that is identify the assets and opportunities they can offer sponsors,...

Creating Events that Showcase Your Sponsors When looking to create value for Sponsors, a great idea is to create events and activities that promote your sponsor’s products and services. This is an incredibly valuable opportunity for potential sponsors as it gives them...

Commission-based, Affiliate or Referral based Programs These type of programs are set up between clubs and businesses to provide a win-win arrangement. Generally the business will offer a discount to your club’s audience as well as a percentage of sales to be donated...

Club Websites The websites of many local sports clubs have absolutely massive audiences and most clubs don’t even know it. Clubs have a huge amount of information that their audience is constantly seeking, driving them to the clubs website time and time again,...