- Sponsorship – All Resources
- Improving how clubs traditionally manage sponsorship
- What NOT to do when seeking Sponsors
- Why Clubs seek Sponsors?
- Sponsorship Inclusions
- What is Sponsorship?
- Creating the perfect sponsorship proposal
- Storing your Sponsor’s information and handing over to the new Sponsorship Coordinator
- Engagement strategies that make your sponsors feel valued and ensure multi-year commitments
- Sponsorship do’s and don’ts
- Events that create value for club sponsors
- More ways that you can create value for sponsors at your club
- Proving your value to sponsors
- Ways to create value for club sponsors online
- How to create value for Sponsors from your club’s assets?
- How to influence the behaviour of your audience?
- Engaging with your club’s audience
- Your club’s audience
- What are sponsors willing to pay?
- How to value sponsorship packages?
- Factors that create sponsorship value
- How to get your members onboard to help you build sponsorship dollars?
- Building relationships with sponsors
- How to best approach sponsors?
- How to gain long-term sponsors?
- Inclusions that sponsors value
Why Clubs seek Sponsors?
Why do clubs dedicate even one minute in the pursuit of sponsors? After all, the scarcest resource a club has is its volunteers, so why dedicate their time to something that has nothing to do with the sport you play and love?
The answer is generally that sponsorship funds are either used to reduce the costs of the sport or help your club achieve its goals. These goals are often based around competition success.
The question that is rarely asked is “who gets the benefit of club sponsorships?” Who benefits most from reduced costs or achieving club goals?
While the answer can be quite broad, as many groups within the community benefit from “successful” and sustainable sporting clubs, the group who benefits most are the current players and members.
So thinking about this logically, the Sponsorship Co-ordinator is doing all the work attracting and retaining sponsors for which every other player and member gets a benefit.
If every member gets a benefit, shouldn’t every member then have a part to play in attracting and retaining club sponsors? Absolutely
Traditional ways of acquiring sponsorship do work and have worked for generations, but there are a number of ways that clubs can minimise effort, increase efficiency and sponsorship income.