Creating and Online Shop
A really great way for clubs to maximise revenues and reduce volunteer workloads is to create an online shop as part of their club’s website. Today online and website technology provides clubs with really simple and effective ways to add an online shop to your website.
Not only can websites display club information but they can undertake a huge range of revenue generating activities such as:
Membership sales
Sponsorship sales
- Online shop selling:
- Apparel
- Merchandise
- Photo related products
- Holiday programs
- Gift vouchers sales
- Event registrations (social, sporting, fundraising and working bees)
- Ticket sales
Most membership platforms have inbuilt shop functionality which clubs can simply “switch on” so if your club doesn’t have an online shop then contact your membership administration system provider to determine the functionality you already have access to. If you don’t have an online membership system or your membership platform doesn’t have an online shop then you can easily add a shop to your website, quickly and easily.
Benefits of having an online shop
Clubs who have taken the time to establish an online shop are experiencing significant benefits including:
- increased revenues – items included in an online shop can be promoted using the clubs social media, email newsletters and of course to the visitors of the clubs website so no matter where in the world people are located they can simply click on the link to the shop and place an order. No longer is the only audience a club has are those who physically visit the club.
- reduced work – an online shop is able to perform a lot of the administrative tasks related to purchasing items currently being done manually including collecting and banking funds for each purchase
- protection of cash and stock – because funds are being collected and immediately deposited into the clubs bank account the chances of the cash being lost, misplaced, or stolen is significantly minimised
