Of all the questions we get asked at Sports Community, the question most asked is: “How do we value sponsorship packages?” Traditionally, sponsors of local sports clubs generally don’t seek to receive real commercial value from their sponsorship other than the...
Gaining sponsors who are willing to support your club year on year is important for the long term success of your club. This can be difficult for some clubs and usually it is in the way we approach potential sponsors that determines this outcome. Here is an analogy...
Well, to be balanced, cold calling with sponsorship packages does work and has worked for generations. There are thousands of clubs around the country who have large numbers of sponsors providing amazing financial support. Although this is absolutely true, at what...
Why do clubs dedicate even one minute in the pursuit of sponsors? After all, the scarcest resource a club has is its volunteers, so why dedicate their time to something that has nothing to do with the sport you play and love? The answer is generally that sponsorship...
Many clubs only ask sponsors for cash sponsorship. There are many different ways that businesses can support your club and be of great value. Let's have a look at the sponsorship inclusions your club could work towards. These include: Donating goods and services...
For many clubs, sponsorship is the financial lifeblood of the club. It sounds awesome but not everyone necessarily knows the answer to "what is sponsorship". Raising funds through sponsorship doesn’t have to be difficult. Before we look at the strategies for...
Apparel and merchandise Most clubs raise significant funds by offering their members and supporters club apparel, clothing and merchandise. What clubs can offer literally run into the hundreds of items but generally include club: playing and training uniforms shirts,...
Sports clubs engage the community at many levels, providing opportunities for children and adults to exercise, develop new skills, and to compete and socialise with others in their community. The leadership strength of sports clubs allows them to reinforce healthy and...
Creating an online club shop A really great way for clubs to maximise revenues and reduce volunteer workloads is to create an online club shop as part of their website. Today, online and website technology provides clubs with really simple and effective ways to add an...
After the huge amount of time and work you have put in to plan your event and to ensure it’s success, you may feel exhausted! While you are probably exhausted this is the best time to start considering your event next for next year! A few things to do straight after...