A club’s communication strategy should not only seek to inform, instruct and remind people but should also seek to be engaging to the point that it creates or maintains a positive relationship that over time develops into a strong sense of belonging between the club...
A club’s communication strategy is simply, what and how are you going to communicate, to whom and when will you do it. Initially we will just focus on the relationship building type of communication. This is the type of information that will keep those interested in...
Let’s take a look at the different ways information can be communicated today. Historically, clubs have only been able to communicate using the traditional mediums, which predominantly included: Word of mouth Flyers and letterbox drops School newsletters Events...
To start this section, if we go back to the definition of leadership we use which is: “the process of social influence, which maximises the efforts of others, for the achievement of a goal” a key component of the definition is “the process of social influence” which...
For us, communication is so much more than just “imparting or exchanging information”. We believe a strong and consistent communication strategy will: Increase the size of the club's audience, or the number of people with whom the club has a relationship Creating...
For many of us, social media plays an enormous part in the way we communicate. It allows us to converse and interact with so many people, so much more effectively than ever before, in so many different formats. However, for others, social media is a complete mystery....
It is one of the great privileges of working at Sports Community that we get to travel around the country working with literally thousands of community sports clubs. When we run a social media, communication or marketing session we ask a very simple question: Why does...
Generally targeted communication strategies are designed to directly support the achievement of a goal. For example, if you have a club objective to increase the number of junior players (under 12s) from 50 to 100 by 30 June. To achieve this goal it is likely then...