Sponsorship

How Big is Your Club’s Audience? A really important factor in determining sponsorship value is how big your club’s audience is. Of course big is not always better but logically the bigger your audience the more likelihood there is of creating value for sponsors. Many...

Of all the questions we get asked at Sports Community, the question most asked is: “How do we value sponsorship packages?” Traditionally, sponsors of local sports clubs generally don’t seek to receive real commercial value from their sponsorship other than the...

Gaining sponsors who are willing to support your club year on year is important for the long term success of your club.  This can be difficult for some clubs and usually it is in the way we approach potential sponsors that determines this outcome.  Here is an analogy...

Well, to be balanced, cold calling with sponsorship packages does work and has worked for generations. There are thousands of clubs around the country who have large numbers of sponsors providing amazing financial support. Although this is absolutely true, at what...

Why do clubs dedicate even one minute in the pursuit of sponsors? After all, the scarcest resource a club has is its volunteers, so why dedicate their time to something that has nothing to do with the sport you play and love? The answer is generally that sponsorship...

Many clubs only ask sponsors for cash sponsorship. There are many different ways that businesses can support your club and be of great value. Let's have a look at the sponsorship inclusions your club could work towards. These include: Donating goods and services...

For many clubs, sponsorship is the financial lifeblood of the club. It sounds awesome but not everyone necessarily knows the answer to "what is sponsorship". Raising funds through sponsorship doesn’t have to be difficult. Before we look at the strategies for...