d) How do we best approach sponsors?

Well put simply, like in personal relationships, there needs to be a courtship where each party gets to know each other, learns about each other and works out how they can satisfy each other’s needs.

We need to consider what the potential sponsor is looking for in the partnership. A relationship based on trust and one valuable to both parties which will continue to be beneficial in the long term to both parties, not just the sports club.

We challenge clubs to develop a new way of thinking about sponsorship, in particular how we attract and maintain sponsors and grow these relationships.  With the aim of working towards creating sponsorship partnerships that will result in more effective, long-term relationships that will help sustain your club into the future. A kind of thinking that involves looking beyond the traditional methods of gaining sponsorship and to new and innovative ideas.

Download our comprehensive sponsorship guide for more detailed information

More about Attracting Sponsors:

a) What is sponsorship?
b) Why do clubs seek sponsors?
c) Understanding why businesses sponsor local clubs
e) How to value your club’s sponsorship packages and offers
f) How to create value from your club’s assets to attract and keep sponsors
g) How to prove your club’s value to sponsors
h) Sponsorship Do’s and Don’ts
i) Engagement strategies that make your sponsors feel valued and ensure multi-year commitments
j) Creating the perfect sponsorship proposal