Definition of Terms
@: The @ sign is used to call out usernames in tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile.
Bio: A short personal description of 160 characters or fewer used to define who you are on Twitter.
Blocking: To block someone on Twitter means they will be unable to follow you or add you to their lists, and we will not deliver their mentions to your mentions tab.
Connect: The Connect tab lets you view interactions, mentions, recent follows and Retweets. Using the Connect tab you’re able to view who has favorited or retweeted your tweets, who has recently followed you, and all of your @replies and @mentions.
Direct Message: Also called a DM and most recently called simply a “message,” these tweets are private between the sender and recipient. Tweets sent over SMS become DMs when they begin with “d username” to specify who the message is for.
Discover: The Discover tab is where you’d find top tweets, Who to Follow, Activity, Find Friends, and Browse Categories. The Discover tab is all about, you guessed it, discovering new and engaging things to do on Twitter!
Favorite: To favourite a tweet means to mark it as one of your favourites by clicking the yellow star next to the message.
Follow: To follow someone on Twitter is to subscribe to their Tweets or updates on the site.
Follow Count: The numbers that reflect how many people you follow, and how many people follow you. Found on your Twitter Profile.
Follower: A follower is another Twitter user who has followed you.
Following: Your following number reflects the quantity of other Twitter users you have chosen to follow on the site.
Handle: A user’s “Twitter handle” is the username they have selected and the accompanying URL, like so: http://twitter.com/username.
Hashtag: The # symbol is used to mark keywords or topics in a tweet. It was created organically by Twitter users.
Home: A real-time list of Tweets from those you follow. It appears on your Twitter home page.
Interactions: A timeline in the Connect tab displaying all ways other users have interacted with your account, like adding you to a list, sending you a @reply, marking one of your tweets as a Favorite, retweeting one of your Tweets.
Mention: Mentioning another user in your Tweet by including the @ sign followed directly by their username is called a “mention”. Also refers to Tweets in which your username was included.
Name: A name that can be different from your username and is used to locate you on Twitter. Must be 20-characters or fewer.
Profile: A Twitter page displaying information about a user, as well as all the tweets they have posted from their account.
Profile Picture: The personal image uploaded to your Twitter profile in the Settings tab of your account.
Reply: A tweet posted in reply to another user’s message, usually posted by clicking the “reply” button next to their Tweet in your timeline. Always begins with @username.
Retweet (noun): A tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter.
Retweet (verb): To retweet, retweeting, retweeted. The act of forwarding another user’s tweet to all of your followers.
Top Tweets: Tweets determined by a Twitter algorithm to be the most popular or resonant on Twitter at any given time.
Trends: A subject algorithmically determined to be one of the most popular on Twitter at the moment.
Tweet: Tweet, tweeting, tweeted. The act of posting a message, often called a “tweet”, on Twitter.
Unfollow: To cease following another Twitter user. Their Tweets no longer show up in your home timeline.
Username: Also known as a Twitter handle. Must be unique and contain fewer than 15 characters. Is used to identify you on Twitter for replies and mentions.
Who to Follow: Who to Follow can be found in the Discover tab. Here, you should see a few recommendations of accounts we think you might find interesting. These are based on the types of accounts you’re already following and who those people follow.
What is Twitter?
Put simply, Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages.
At the heart of Twitter are small bursts of information called “tweets“. Each Tweet is 140 characters long, but don’t let the small size fool you—you can write and discover a lot in a little space. You can even add photos and videos to your tweets.
Tweets are posted on personal profiles, sent to followers, and are searchable on Twitter search. Users can also use direct messages to communicate with specific users.
Twitter is also a real-time information network that connects users to the “twittersphere” so users can keep up-to-date with the latest stories, ideas, opinions and news. To do this, users choose to “follow” individuals or organisations they want to receive information from.
Why is Twitter important?
Twitter is so important because it is a brilliant way for your club to connect with people who have a passion or interest for your club. Twitter, when used correctly, makes people feel a real part of the club, even if they haven’t set foot in the club rooms for years. It connects people and gives them a feeling of belonging to your club.
Lots of clubs are using Twitter really well to connect with their supports. Clubs like Sandringham Zebras Football Club (@sandyzebs) have 1,672 followers, Prahran Cricket Club (@prahranCC) has 1,093 followers and Broadbeach Football Club (@broadbeachFC) with 563 followers. Imagine how easy it is for the above mentioned clubs to communicate with their followers and supporters.
Twitter can be used to promote fundraisers, club events and keep players and supporters updated on things like training news, injuries, suspensions, selection news and match day scores.
Put simply clubs should use Twitter to connect with their supporters.
How to use it
1. DISCOVER SOURCES: Find and follow others
It’s best to begin your journey by finding and following other interesting and relevant Twitter accounts. Look for accounts like sporting personalities, National and State sporting organisations and government authorities. Tip: One way of finding some helpful twitter accounts is looking through accounts that similar clubs to you are following.
2. CHECK IT OFTEN: Pay attention to what’s happening
Messages from others you follow will show up in a readable stream on your Twitter homepage. Once you’ve followed a few people, you’ll have a new page of information to read each time you log in. Click links in others’ Tweets to view images they’ve linked to. Click hashtagged keywords (#) to view all Tweets about that topic.
3. TAKE IT WITH YOU: Connect your mobile
One of the best things about Twitter is that it’s portable. Connect your account to your mobile phone or download a Twitter application to begin reading and writing Tweets on the go. Now you can get updates about a conference you are on your way to, find out what the players are saying while you’re at a game, or tweet out some important information about your club as soon as it comes to hand.
How to start Tweeting:
Contributing your own content on twitter is an extremely important tool to help promote your clubs activities. Here are some good ways to get started posting your own Tweets. People who are interested in what you have to say may follow you and they’ll see all the tweets you share with them.
1. BUILD A VOICE: Retweet, reply, react
Use existing information (other people’s tweets) on Twitter to find your own voice and show others what you and your club cares about. Retweet messages you’ve found that are relevant to your club and its followers or just messages you found interesting. Alternatively, you can @reply with your reaction to a tweet you find interesting. Tip: If you’re a new user, others are more likely to find your messages if they are Retweets or @replies.
2. MENTION: Include others in your content
Once you’re ready to begin authoring your own messages, consider mentioning other users by their Twitter username (preceded by the @ sign) in your Tweets. This can help you think of what to write, will draw more eyes to your message, and can even start a new conversation.Tip: Can’t think of anything to write? You don’t have to. The main benefit of your club having a twitter account will be the easy access to important information you have by reading tweets posted by others.
To post a Tweet via the internet:
- Sign in to your Twitter account.
- Type your Tweet into the box on the left side of your screen, or click the blue compose new Tweet button in the top navigation bar. It looks like this:
- Make sure your update is fewer than 140 characters. Twitter will count the characters for you! Remaining characters show up as a number below the box.
- Click the Tweet button to post the Tweet to your profile.
- You will immediately see your Tweet in the timeline on your homepage.
How to Measure its Effectiveness
There are several measures readily available on Twitter that can help you determine twitter strategies that are best for your clubs’ needs. These measures include:
Followers: The amount of followers you have will tell you how many people you are reaching out to via Twitter. If this number rises dramatically as a result of a certain tweet, then that tweet was a successful one.
Retweets: People have the ability to retweet anything they like on twitter and post it on their page. If a certain tweet is retweeted by a number of people then you are on the right track.
Favourites: If any of your followers “favorite” one of your tweets it means they found it very beneficial to them and wanted to share that with their followers. Again, if your tweets are favorited then you are using twitter effectively.
Mentions: Other users can mention you in their tweets. This means that they want to promote your twitter account on their page for their followers to see. This will bring about more and more exposure for your profile and therefore your club.
Direct Messages: People can Direct Message you so that only you and the sender can see the conversation. They may need to ask you something specific about their situation and how the club can help them and you can respond to them in the same way. If you receive several direct messages from different people then these people are finding your twitter account useful and beneficial.
Strategies to build exposure
So now that we have gone through the basics of using twitter, we need to start thinking about specific strategies to use in order to gain maximum relevant exposure for your club. Listed below are 5 different strategies that can be used on Twitter to build your followers and therefore gain exposure:
1. Consistently post tweets informing your followers of relevant club information (team selection, match day updates etc.). Word will spread through players and supporters that the Twitter feed provides all of these things and the majority of people will want access to that.
2. Follow sport news services and continually check their updates and retweet any relevant ones on your club’s page. As a result of this, your followers will discover important news stories just by reading your tweets. On top of this, the Twitter profile that you retweet may mention you in a comment to say thanks, which in turn means that all their followers will see that message and may choose to follow you as a result.
3. Advertise your Twitter handle at the club. This can be done in many ways including the implementation of a sign around the ground/field/pitch/court, posters on the walls of clubrooms or even handouts to supporters on match day.
4. Post a tweet out to an influential person or group (usually someone with a large number of followers) asking them to retweet your Twitter handle. This way, if they retweet it, all of their followers will see this and your profile will gain more exposure as a result.
5. Use Twitter as a discussion forum, not just a one-way broadcast tool. This can be done by asking questions of your followers and seeking feedback. The more discussion you drive, the more exposure your twitter page, and therefore your club, will gain.
Further Marketing & Promotions Information
a) Understanding the DNA of a Sports Fan
b) Identifying your Stakeholders
c) The Importance of Databases
d) Communication Processes for Marketing & Promotion
e) Communication Processes in Detail
f) Digital Communication
i) The Power of Pictures
j) Video Sharing
k) Updating all your Social Media at once
Successful Marketing and Promotions for clubs