Guide to Sponsorship ebook – for Sports Clubs
Sports Community’s Guide to Sponsorship for Sports Clubs explores a whole new way of thinking about sponsorship, in particular how we attract and maintain sponsors and grow these relationships.
Each chapter of this sponsorship ebook focuses on a key message or skill development and provides you with a wide variety of tools and skills. This ebook will help you create your club’s sponsorship plan and proposals, and help your club achieve its sponsorship objectives.
This sponsorship ebook covers the following topics:
- Traditional methods of sponsorship and how new ways of thinking can significantly improve your sponsorship results.
- New and innovative ideas to gain sponsorship
- How to effectively attract and retain long term sponsors to sustain your club into the future
- The value of club sponsorship and how to maximise it for both the club and the sponsor
- Who makes up your club community and how to effectively communicate with them.
- How to measure the value of sponsorship.
- Writing sponsorship proposals and renewing sponsors.
- Creating a sense of belonging for your sponsors.
- The importance of capturing, maintaining and handing on sponsorship information.
This ebook has been designed for the volunteers of local sports clubs, covering both fundamental concepts and more complex sponsorship strategies. It will go into important aspects of sponsorship including how to value your assets – so you know how much to charge! Also, you will learn how to nurture these relationships with sponsors, so they come back next year.
We hope you enjoy the journey of reading this sponsorship ebook as much as we enjoyed bringing it to you.
Don’t forget, we are always here to help. Once you have finished the ebook we have lots more resources that you can use to help out. Plus, subscribe to our newsletter for more tips all through the year, on grants but also every other aspect of running your club!
Got a question about this book? Email us at firstname.lastname@example.org for more information.
Sports community went above and beyond in working with us to provide development opportunities for our sporting clubs. Their vast array of options allowed us to hold both a face to face session and webinars - this was pivotal in reaching a wider network of people. In addition, sports community were very accommodating with discussion topics we wanted to present to our clubs, and offered to design content to reflect our needs. Their friendly and approachable staff made the experience very positive and I could not recommend them highly enough - definitely would utilise their service again.
“Aside from sharing their own extensive knowledge, Sports Community's webinar series are a fantastic way to engage with others in the industry and hear case studies of what has worked in other councils and sporting organisations. "I have taken at least one new idea out of each session and there is always a great balance of practical tips that you can utilise straight away, and thought-provoking concepts that lead to new thinking. "Sports Community's commitment to taking on feedback and always improving ensure that the webinars only get better and that they always provide a great engaging experience.”
“Archery Australia contracted Sports Community to assist in developing and producing Documentation to update its National Coaching Program. "In conjunction with the AA National Coaching Committee Chair, work undertaken was in the following areas:
- Develop framework documentation to ultimately assist AA in seeking NCAS accreditation
- Review process for delivery of coach syllabuses
- Develop in-course workbooks
- Develop in-course presentation material
- Develop online learning modules
- Develop assessment processes
"It’s been so great working with Steve and the Sports Community team on a variety of Association Development training and leadership opportunities throughout 2015. "Their expertise and knowledge about sport, not for profits and community has been refreshing and our members and associations have certainly benefited from this. "The best thing about Sports Community is that they listened to our organisation’s needs and tailor made training opportunities to match. We look forward to continuing our work with Sports Community”
"I have really enjoyed the Sports Community webinars and found them valuable and informative. "It has captured some real challenges that are faced by the sporting community with some simple yet effective skills to pass onto our clubs."
"The whole team at Sports Community has been great to work with. "They are always positive and quick to reply. One-hour webinars every couple weeks are perfect as they don't take too much time out of your busy work schedule. "Presenters of the webinars make potential complex issues quite simple and the recordings of the webinars are a great idea. "They have been helpful a few times when I have gone back and reviewed some of the content."
“The New South Wales Fencing Association engaged Sports Community to present a course to our coaches to help them understand the wider environment in which young people are learning the art of fencing, or any sport. "The session delivered by Amanda Vanderwal - 360 Degrees of Coaching - fully met our expectations. "Amanda took our coaches on a tour of the many factors that influence the lives of our young athletes, not least the impact of social media, and helped them to place their work with their students in a broader context. "As a successful professional coach herself, Amanda was able to pass on what she has learned to our coaches in a way they could easily relate to and adapt to their own teaching. "All of our coaches who attended the session say they learned from it and we intend to make 360 Degrees of Coaching a key component of our coach training program.”
"We have worked with Sports Community on a number of projects, however most recently they assisted with the recording and production of three online training videos. "Joe made us feel comfortable in our delivery and the turnaround time was exactly as quoted. "The end product was exactly what we’d hoped for and I’d have no hesitation in recommending their services."
"Bowls Victoria has enjoyed a successful partnership with Sports Community to develop and deliver a whole-of-sport club training program over the past two years. "The program was managed well and to expectations with training programs staged in metropolitan and regional areas across Victoria. "Very positive responses were obtained from attendees with benefits being experienced by clubs virtually straight away. "Bowls Victoria is confident recommendations in respect to our relationships with Sports Community are based on accurate feedback from our client base and our own individual dealings through its management and staff."
“The Yarra Ranges Council has a strong history with Sports Community, who has delivered our annual Sports Club Training Program for the past four years. "We have received nothing but positive feedback from our local clubs who attend, most often commenting that the workshops are well worth the time to attend. "Working in partnership with Sports Community, the Yarra Ranges has been able to craft the workshops to cover particular topics relevant to Yarra Ranges sports clubs. "I highly recommend Sports Community as a valuable resource for both local government and sports club volunteers.”
"We are very grateful to Sports Community for their help in our Strategic Planning Process. "They were able to assist us from the beginning and made sure all of the important groups were represented. They led a positive and effective meeting that resulted in very strong goals for our club. "The stakeholders of our club have also reacted positively to our direction thanks to the additional communication. We are excited to continue to work together to see our objectives are achieved."
"I have worked with Steve and Sports Community for a number of years and have found them very accommodating, relaxed and knowledgeable. "The workshops Sports Community has delivered have been at the perfect pitch for grassroots clubs, full of practical and easy to implement suggestions. "Sports Community’s online learning makes it even easier for clubs in country areas to access training and information. Totally recommend Sports Community."
Time to make your role at your club a whole lot easier?
When does each course start?
You can log in to your session 30 minutes before the scheduled start time.
This is a great opportunity to check your connection as well as make the most of the time with your presenter and other participants. During this 30 minutes you can ask any questions specific to your club and ensure you get the answers you are looking for.
How many times can I access the online course?
After the session a recording of the course will be sent to you to view at your leisure. (Please note: Free webinars are not recorded)
What is included?
For most courses you will not only receive the webinar training but also a worksheet and links to the best resources in the country on your training topic.
Steve's vision of a one-stop shop for all grassroots sports club where club volunteers and administrators can learn, share and grow has come to fruition in Sports Community. His passion for working with local grassroots sports clubs led him to developing Sports Community from just an idea into a multimedia information portal with a thriving online community.
Meaghan presents our webinars and consults with grassroots clubs, as well as councils and peak sporting bodies about how best to maintain successful and sustainable organisations.
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As a Sports Community member you get unrestricted access to every part of the Sports Community website as well as members only emails newsletters and access to offers and discounts only. As an Individual or Club member you will receive amongst other things, * 25% discount to all products in the Sports Community shop, * 25% discount to Sports Community webinar training programs and free quarterly training webinars with industry experts where you are able ask questions and interact.Join Now $59.00 YearFor More Information
A Sports Community Club membership allows you to nominate up to eight people who each get unrestricted access to the Sports Community website including procedures and online training videos, fortnightly emails with open grants and the latest information helping your volunteers as well as the following benefits - *25% discount on all products in the Sports Community Shop *25% discount on Sports Community webinar training programs and free quarterly training webinars with industry experts where you are able to ask questions and interact.Join Now $149.00 YearFor More Information
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