What to put on your website
The Mornington Football Netball Club sell all the different club membership types online. This means that not only can they sell memberships to people around the world but the online functionality collects the money and deposits the funds straight into the club bank account and automatically updates the membership register, reducing the workload of both the Secretary and the Treasurer.
Online sponsorship sales
The Hampton Rovers have added functionality which allows for the payment of sponsorships online. At this club each player is expected to introduce a “players” sponsor worth $300 each year but instead of the Treasurer and the Sponsorship co-ordinator having to collect the funds they are immediately paid into the clubs bank account. The website even tries to “upsell” the sponsor to purchase more that one player sponsorship package.
The Melbourne Vixens netball team have an online shop which sells their clothing and merchandise range. Not only does it allow sales to be made to anybody in the world but it also collects the funds, organises the orders and makes it so much easier to manage clothing and merchandise than doing it manually.
Online event ticket sales
Perth Ice Hockey Team, Perth Thunder use www.trybooking.com.au to sell all their match day tickets. Not only does www.trybooking.com.au collect the attendee information and funds but it can do all seating allocation no matter the format of your event.
Let your social media and eMail newsletter do the hard work
If you have a strong social media and email newsletter strategy which is engaging your audience then from time to time you can add your fundraising “calls to actions” asking your audience to support your latest fundraising initiative.
Club can use their email newsletter and social media to bring people to the website to transact with the club if it has been set up correctly.
Promoting the online shop
Promoting ticket sales