- The fundamentals of social media and online communication
- Understanding why we communicate
- The power of a great club communication strategy
- Using communication to build relationships and a strong sense of belonging
- Unleashing the amazing power of your club’s website and email newsletter
- Harnessing the power of social media
- What is a communication strategy?
- Content formats
- Targeted communication
- Club stakeholders
- Creating a great club website
- The power of communicating (creating a sense of belonging)
- Email newsletters
- Email newsletter content
- When clubs should use Facebook and Twitter
Want to know how to use Social Media to meet your club's objectives?
Let Social Media do the 'heavy lifting' for you
Social Media is everywhere in the modern world and we can often feel we are being left behind if we’re not up with the latest communications app or tool.
Sports Community’s ebook, ‘Social Media & Communication Tactics for Sports Clubs’ is designed to show club volunteers step-by-step how they can use social media tools to meet club objectives like attracting new members, creating and running successful events and so much more.
The content has been developed through our extensive experience training club volunteers and a large amount of research into how sport clubs are using Social Media around the world.
This book covers topics such as:
How to use Facebook, Twitter, Instagram, Youtube and Hootsuite to promote your club and engage the community
How to develop a social content strategy
Creating a successful communication strategy
How to create a marketing plan
If Social Media is used correctly it can do a lot of the ‘heavy lifting’ that once needed many volunteers to achieve. This book will help you use social media to create efficiencies at your club.