h) Marketing and Promotions Officer

The Marketing and Promotions Officer is responsible for overseeing the implementation of the marketing plan and promoting the club. This can involve marketing existing products, developing new products to cater for supporters demand, or developing markets for new products or services.

Responsibilities and Duties

  • Develop (as part of the club/group plan) in conjunction with the Marketing and Promotions Committee the club/group marketing plan
  • Work with the Treasurer to develop a budget for the marketing plan
  • Oversee the implementation of the strategies in the marketing plan
  • Submit regular reports to the club/group committee
  • Identify and analyse the club’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
  • Set goals for market share and growth
  • Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
  • Work on developing new products
  • Work out an approach to pricing and set prices for products and services
  • Make decisions regarding the distribution of products
  • Develop plans for advertising, sales promotion, public relations, personal selling and sales management
  • Undertake marketing audits to monitor sales performance

Knowledge and skills required

  • Can communicate effectively
  • Is positive and enthusiastic
  • Good organisational skills
  • Has marketing expertise and experience in dealing with the local media
  • Able to analyse and interpret information
  • Creative
  • Able to work independently or as part of a team

More Roles & Responsibilities

a) President
b) Secretary
c) Treasurer
d) Junior Development Co-Ordinator
e) Sponsorship Manager
f) Recruitment Officer
g) Social Media Co-Ordinator
h) Marketing and Promotions Officer
i) Council Liaison Officer
j) Social Officer
k) Club Team Manager
l) Database Manager
m) Sports & Coaches Manager
n) Volunteer Co-ordinator
o) First Aid Officer
p) Safety Officer
q) Grounds / Facility Manager
r) Media Manager
s) Clothing Co-ordinator


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