f) Re-engaging past Club members

Clubs current expectations and structures may not currently be addressing these issues.

Clubs, if they wish to reduce the drop out of members need to focus on strategies which address issues which “drop out” at different ages or life stages.

During school years and early club membership, clubs need to both be sensitive to competing interests for young people, as well as ensuring that competition and performance are balanced against enjoyment and fun.

The report states that “unfortunately, once people lapse from participation in club sport, it becomes difficult to re-engage them as participants. It became apparent that once “out” of the club environment people had a number of concerns about returning that seemed to grow over time. The longer a person was out of the club environment the more likely they were to:

  • Not be prepared to give the “social” commitment they remember clubs as wanting;
  • Not feel they will be good enough at the sport anymore or judged for their ability;
  • Feel physically incapable of playing like they used to / the standard they would want or expect of themselves;
  • Perceive that while they have been out of the sport their peers will have kept at it creating a large gap in their skills compared to others their age; and
  • Become concerned about gaining acceptance to a club due to these reasons, that is, lower skills and lack of willingness or ability to commit.”

More Club Participation Information

a) Club Participation
b) Membership
c) Benefits of Club Membership
d) Barriers to Joining Sports Clubs
e) Understanding the ‘funneling’ effect of Sports Participation
f) Re-engaging past Club members
g) Strategies Clubs can use to Attract and Retain Members
h) Disability Inclusion

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