By Sports Community
June 27, 2013
All clubs need “collateral” to sell themselves. Collateral is a sales phrase that refers to the tools that enable a salesperson to sell – pamphlets, flyers, merchandise, and presentations. It is important clubs develop a sponsorship proposal to take along to meetings with a potential sponsor in hardcopy and electronic format so it can be delivered via email.
The sponsorship proposal should never be generic. A cover page with the club’s logo and the business/organisations logo is a great way to symbolise the document is seeking a partnership with a valued business.
- Name of club, location and Club mission statement
- History of the Club, milestones
- Assets: Playing fields, clubrooms, equipment
- Key figures: membership numbers, website visits, social media audience, number of teams, age groups, details on number of games and how many people attend.
- Benefits of Sponsorship – what will sponsorship offer the business – increased sales? brand awareness?
- Sponsorship – what is included? – Is there one level or many (gold, silver, bronze etc)? What are the prices? Any customisable options?
- Other club sponsors and partnerships – include any sponsors here that you think would be seen as validation that sponsorship with your club is a worthy endeavour. Or any partnerships with government departments or charity foundations
- Testimonial – If you can get any of your current sponsors to provide a testimonial, this can be a very powerful tool
- A followup time and date.