Do some clubs always seem to be in the local news while your club never seems to get any coverage all? Attracting local media coverage for your club is really beneficial and all clubs should aspire to have their stories told in the local media. I’m not just talking about getting stories about your club in the local newspapers but also local (community) radio stations and local TV stations.
Why is local media coverage important?
- Firstly those involved in the club, regardless of age, love to see their name and photo in the local newspapers or TV or hear their name on the radio. It makes us proud of what we as individuals, teams and as a club have achieved.
- It allows those not directly connected with the club to follow the progress of the club and its players. Even though they may not be attending games or competition this allows people to still feel connected to the club. It re-enforces and builds a strong sense of belonging between the club and those not regularly attending the club.
- It allows clubs to communicate and promote itself to members of the community who currently have no links to the club and potentially who otherwise would not even know of the clubs existence.
- Clubs can show a true sense of their values and culture through local media. Regardless of the culture and objectives of your club this can be accurately portrayed through local media allowing you to connect with similar like-minded players, families and competitors.
- When your club has a “call to action” your club can access a much larger audience of the local media, not simply their smaller audience who already probably know of the situation anyway. Your club may wish to invite the community to attend major club events such as “come try” days, or major competitions or finals. When the invitation is coming through “main stream” media rather than simply club generated media the general public often feels more welcome.
- Fundraising! – By being able to communicate your clubs major fundraising activities to the broader local community , especially if they are events such as outdoor movie nights, Carols by Candle light, fetes, fairs or other community based events will make a tremendous difference to sales and general public awareness.
- Local sports clubs do so much within their community that has absolutely nothing to do with sport. They offer support, comfort and for people in their time of need. Often the actions within a club are inspiring, not just in a sporting context but in a community leadership context and if a club has a way of telling these stories to the community then that is a very strong message of positive re-enforcement which increases the probability of the fantastic behaviour being repeated again and again by club members.
- Knowing that a key milestone within the club is likely to generate media coverage is a very motivating factor for many people, not just players. If volunteers recognise that your club often profiles great volunteering efforts as much as it does great playing or competition feats then this can be a great form of motivation. I refer back to point number one, everybody loves to see their name, face, photo or story in the newspaper. No matter how old they are!!
- It makes it a lot easier to recruit players if your club is in the media while other clubs are not. If potential participants are continually hearing and seeing information about a club they feel like they already have a relationship with the club (even though they may not even realise this). If the news they are hearing is always positive then why would they look for another club.