f) Digital Communication

Electronic/Digital communication is an ever-expanding world dominated by social media.

In Person

The most popular tool for face-to-face communication in the digital world is Skype. Skype allows individuals to speak face to face via their computer, no matter where they are in the world.

Content and Messaging

Easily the most used and accessible forms of digital communication for local sports clubs including tools such as:

  • Instant Messaging
  • Websites
  • Newsletters
  • Apps

The effectiveness of digital content and messaging applications and tools is dependant on the strength of the databases clubs keep and the determination of the volunteers to keep publishing content.

In terms of marketing and promotion, clubs can use a website, newsletter, instant message or email to foster the “sense of belonging” which, as we know, is the lynchpin of successful marketing and promotion by:

  • Promoting an event
  • Promoting an achievement
  • Seeking and receiving feedback
  • Advertising positions
  • Securing relationships by promoting – sponsor messages
  • Community group message
  • Council messages

Clubs should also be aware of a new breed of messaging tool – Direct Messaging – which is gaining wider acceptance as a way to promote club activities – see http://www.teamapp.com/

Social media

What is it?

Social media is simply media (tools) that facilitate the exchange of information by people in virtual communities.

The use of social media in the wider community has exploded over the last decade. In club land, many clubs are still coming to terms with what it is and how we can use it. For many volunteers social media belongs to the younger generation but at Sports Community we believe that with a little time and patience, everyone at a club can learn to utilise social media.

There are literally thousands of social media offerings but for grassroots club purposes, we will focus on the most widely used and what we consider to be most beneficial.

Fig 6.1 Social media



Further Marketing & Promotions Information

a) Understanding the DNA of a Sports Fan
b) Identifying your Stakeholders
c) The Importance of Databases
d) Communication Processes for Marketing & Promotion
e) Communication Processes in Detail 
f) Digital Communication

g) Facebook
h) Twitter
i) The Power of Pictures
j) Video Sharing
k) Updating all your Social Media at once
Successful Marketing and Promotions for clubs

Back to Resources page


Leave a Comment