The video sharing market is dominated by YouTube. YouTube is a vital part of any clubs marketing and promotions strategy and is a powerful way to recruit new members and increase the awareness of your club.
Your own Club Channel
Clubs can set up their own club channel on YouTube. The channel has it’s own URL address so it can be included in club newsletters and websites and it also has metrics available so the owners of the channel can see who has seen their videos and how many times.
Fig 10.1 Melbourne Victory’s Youtube Channel
Your own Club TV Channel
Clubs can even set up their own TV channel and run weekly episodes. This is a great way to involve all members of your club community in the setup and production of the episodes. It’s also a great way to entice sponsors to come on board by offering them air time on the show.
Fig 10.2 Cobras TV on Youtube
For more information on Youtube http://www.youtube.com/t/about_youtube
Further Marketing & Promotions Information
a) Understanding the DNA of a Sports Fan
b) Identifying your Stakeholders
c) The Importance of Databases
d) Communication Processes for Marketing & Promotion
e) Communication Processes in Detail
f) Digital Communication
i) The Power of Pictures
j) Video Sharing
k) Updating all your Social Media at once
Successful Marketing and Promotions for clubs