Episode 40: ASC Manager Rob Bennett discusses the findings from the latest market segmentation research on sport participation

It’s a very insightful episode on the Sports Community Podcast this week as we get thechance to chat with Manager of the Australian Sports Commission, Rob Bennett. He discusses the findings from the ASC’s market segmentation research into sport participation and talks about the the differences between those who play sport for the competition against those who play for the social aspect.

 

 


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