c) Defining Membership Levels

Clubs need to differentiate their membership packages to ensure value for money and keep them ahead of the competition. Clubs may also offer different levels of membership to their supporter groups in order to cater for all economic groups. Level differentiators include:

  • Loyalty program for years of successive membership
  • Merchandise included in membership – hats, cups, etc
  • Discounts on food and drink
  • Family discounts for sibling registrations
  • Access to special events – training days with celebrities for juniors
  • Seating priority
  • Discounts on merchandise
  • Sponsor offers
  • Inclusion in member draws, special raffles, match day prizes
  • Special access to players
  • Access to alumni groups – past players, past premiership players

Further Membership Information

a) Membership fundamentals
b) Improving your Membership Program
c) Defining Levels
d) Membership Categories

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