c) Step 2 – Create a Business Case

Once you have a clearly defined vision, the next stage is to create a business case (a document) to justify to the owner why;

  • The redevelopment should be undertaken and funded
  • The redevelopment should become a priority


It is important to understand that unless you get the support of the owner (most often the council) the redevelopment will not happen.  This makes your business plan crucial.


Good business plans take time to develop.  Often they require extensive community consultation and discussions with other community groups who are likely to use the redeveloped asset.


It is important that your club maximises the usage of the assets.  This almost always involves other community groups using the facilities.  In the creating of your vision you will most likely have engaged with these groups and may have a sub-committee with representatives from each.  The more support for the redevelopment, the better this will be received particularly when approaching the council.


When approaching the owner (most likely the council), your business plan should not just include your clubs vision and also:


  • Support from your local, state and potentially national sporting body
  • A “Gap” analysis
  • A Demand Analysis
  • A review of the existing policies and strategies
  • Potential management structures
  • Competitor Analysis
  • Cost Estimates
  • Club contribution to funding


Support from your local, state and potentially national sporting body

It is extremely important to ensure you have the support of your sport and that your vision is consistent with the overall strategy of your sport.

As early as possible, open discussions with your sport and seek their support.  They will be an invaluable partner, especially when seeking funding from the government and accessing other sources.


Gap Analysis

A “Gap” analysis simply looks at what your club already has, compares it to what it wants, and the difference or “Gap” is what it needs to develop.  This will result in a specific list of what it is your club would like to develop.


Demand Analysis

This is a review of the likely demand from the community for the redeveloped facility.

This can be a challenging part of the Business Case for many clubs and as discussed previously, this will most likely require extensive consultation with the other user groups and clubs.


This can be time consuming and may even identify groups opposed to the development.  It is better to identify these groups early and work towards a compromised solution without conflict.

It is also very difficult for clubs to gain access to funds that only benefit a single sport.  This makes the Demand Analysis important to show a greater need for the redevelopment.


Review of existing policies and strategies

It is important to know the existing priorities of your Council and sport to ensure your redevelopment is consistent with these policies.  These strategies are publicly available by contacting your council and have been signed off as commitments to the community.

If your plans fall in line with these policies you can refer to them in your plan as it can make it easier to win council support.


Look at the following Council policies and strategies:

  • Sport and Recreation Strategy
  • Open Space Strategy
  • Sports and Community Facility Strategy
  • Councils overall strategic plan


Your sport will also have policies and strategies which it is also important to consider and use to your advantage where possible.  Your State Sporting Association will have this information.


Competitor Analysis

This is a review of similar facilities in the community.  It is useful to justify why a redevelopment is needed, due to a lack of local facilities.  It is also important to acknowledge if there are similar facilities and prove why the additional facilities are needed.


Cost estimates

At this early stage, an estimate of costs is all that is needed to indicate a “ball park figure”.  This will be reviewed at latter stages by Council and updated.

At this stage it is very important that clubs have thought about what funding they are able to contribute.  The more funding your club can contribute, the greater the chance that your Council will embrace your redevelopment.


Club contribution to funding

If your club intends to contribute little or no funds then it is likely to be a very long wait for council to back your redevelopment.  It is not simply the clubs ability to provide funding that council acknowledge but serious fundraising shows the Council that your club is fully engaged and committed to the development and this is important to your community.


Privately owned facilities

If your club’s facility is privately owned, they will require the same information as the Council, although focusing on how the redevelopment will maintain and increase the value of their asset may be a good topic to focus on.


Step 1 – Clearly Define Your Vision
Step 2 – Create a Business Case 
Step 3 – Start the Process
Step 4 – Becoming a Council Priority: Raising Funds & Public Awareness
Step 5 – Council Action
Step 6 – Club Fundraising
Step 7 – Request for Tenders